Steve Yastrow, best-selling author, to kick off 2020 JFL campaign

Steve Yastrow calls for a different approach to fundraising in the 21st century (photo provided)

Steve Yastrow a business advisor and best-selling author, will kick off the Jewish Federation of Louisville’s (JFL) Annual Campaign during a workshop at 6:30 p.m., Tuesday, Sept. 10, at The J.
The workshop will be the first of two sessions open to the community in general and to Jewish leaders and fundraising professionals in particular. Yastrow will speak at both.
The author of Brand Harmony, We: The Ideal Customer Relationship and Ditch The Pitch, Yastrow advocates a different approach to fundraising, believing that improvised conversation is more effective in reaching donors than the traditional fundraising script.
Yastrow is the principal and owner of Yastrow and Company, which provides consulting, speaking and coaching services.
He will direct his message towards fundraising in the Jewish community and to LIFE & LEGACY conversations.
Yastrow challenges his audiences and clients to answer the question, “Do your customers and donors believe in you?” His fresh, provocative approach to marketing, branding, customer relationships and sales, offers clear action steps to create compelling customer beliefs that drive business results.
During this Sept. 10 workshop, which is fashioned for board members of all synagogues and Jewish agencies in Louisville, the Federation will introduce its 2020 Campaign Ambassador program, seeking to build upon the 2019 annual campaign’s success.
LIFE & LEGACY, which is now in its third year, has received 412 legacy commitments for synagogues and Jewish agencies across Louisville. It has garnered commitments for future estimated gifts exceeding $7.6 million.
The second workshop – a community training session co-hosted by the Catholic Education Foundation of Louisville – will start at 9 a.m., Wednesday, Sept. 11, also at The J. Representatives from foundations across Louisville are expected to attend.
Both workshops are open to the community. Contact Kristy Benefield at to RSVP.

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