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Manischewitz Invites Cooks to Share Favorite Recipes and Memories in Cook-Off

Newark, NJ (October 2011) – This year, the nationally-esteemed Man-O-Manischewitz Cook-Off will be bigger-than-ever as the contestants compete by preparing their best family-friendly recipes. Five finalists will compete live in New York City for the $25,000 Grand Prize, which includes a series of Maytag® appliances, cash and a beautiful crystal trophy. Contestants will compete in front of an esteemed panel of judges led by the Celebrity Chef and food TV star Claire Robinson as head judge.

The contest deadline is January 15. Four finalists will be chosen by the judging panel and five other semi-finalists will be posted on www.manischewitz.com to select the fifth finalist. From February 13-24, consumers can vote online, and via Facebook and Twitter, to select the fifth finalist. For complete contest details, log onto www.manischewitz.com.

The competition encourages at-home chefs to experiment with kosher products while preparing delicious recipes that could be a new family favorite or one that has been shared from generation to generation. Perhaps these recipes can be inspired by traditional Jewish fare or a cherished memory of a favorite family meal. The competition is designed to showcase the benefits of using kosher products as part of the home cooking experience and to think about using kosher products in other types of cuisine, whether it is Japanese, Italian, Mexican, Greek or something else!

In addition to being the celebrity guest of honor, Claire Robinson will also serve as the event’s emcee and head judge. Robinson was trained at the French Culinary Institute and is one of TV’s most popular chefs, currently hosting her own cooking shows.

All five finalists will win an all-expense paid trip to NYC to compete live on March 28 at The JCC in Manhattan in front of a live panel consisting of food media and other culinary experts. The grand prize package includes a Maytag® appliance giveaway, cash and a beautiful crystal trophy! Recipes must include one of the new Manischewitz All-Natural broth flavors – Chicken, Reduced Sodium Chicken, Beef and Vegetable – and may contain other Manischewitz products, too.

For over 120 years, The Manischewitz Company has inspired great family recipes and ideas.

This year’s Cook-Off will support rock CAN roll, which is a non-profit, hunger relief organization that collaborates with rock concerts, schools, corporations, and individuals to collect healthy & nutritious non-perishable food for distribution to local emergency food agencies and into the hands of children, seniors and families who live with hunger and in poverty.

Additionally, the cook-off raises awareness regarding Jewish American Heritage Month (JAHM), a national month of recognition of the more than 350-year history of Jewish contributions to American culture. The Manischewitz Company is the founding sponsor of JAHM, and will work with the JAHM steering committee to drive awareness of events and programs. Updates on JAHM are available on www.jahm.us and will continue through the end of JAHM on May 31, 2012.

How It works
U.S. residents 18 or older are invited to submit an original, easy-to-prepare entrées using any flavor of new Manischewitz Broth product. Recipes should have no more than eight ingredients and be prepared and cooked in one hour or less. For official contest details and entry forms, log onto www.manischewitz.com. submit your recipe online or by mail. Entries must be received by January 15. Four finalists will be selected by a panel of judges and one finalist will be selected during the online people’s choice vote from February 13-24. Five contestants will compete in New York City in front of a panel of judges on March 28.

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