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Community Redesigned for Better Readability

[by Shiela Steinman Wallace, Editor]

When you picked up this issue of Community, you probably noticed that it looks a bit different from past issues. With this redesign of the paper, we’ve updated the format with type that is easier to read and a contemporary layout that will make it easier for you to access the information you need.

The redesigned paper still has all the columns and features you look forward to each month – Lifecycle announcements, Newsmakers and upcoming community events. We’re also expanding our staff of freelancers who enable us to bring you a greater variety of stories and features. If you would like to help write or have a story idea, please contact me at jcl@jewishlouisville.org

This remake is just one part of the Jewish Community of Louisville’s Strategic Marketing Plan, which we began implementing since October. This strategic plan focuses on JCL’s two major brands: program and service delivery through the Jewish Community Center and financial resource development through the Jewish Federation of Louisville. It also highlights the programs and services it delivers through the Jewish Foundation of Louisville, the Jewish Community Relations Council, Hillel and Community.

As a division of the JCL, the role of Community is expanding. We are taking the brand to the JCL weekly e-letter, which is distributed on Wednesdays, and a news section of our website.

Community and the Marketing Department also administer the JCL’s web sites. Planning has begun to redesignhelp write or have a story idea, please contact me at jcl@jewishlouisville.org

This remake is just one part of the Jewish Community of Louisville’s Strategic Marketing Plan, which we began implementing since October. This strategic plan focuses on JCL’s two major brands: program and service delivery through the Jewish Community Center and financial resource development through the Jewish Federation of Louisville. It also highlights the programs and services it delivers through the Jewish Foundation of Louisville, the Jewish Community Relations Council, Hillel and Community.

As a division of the JCL, the role of Community is expanding. We are taking the brand to the JCL weekly e-letter, which is distributed on Wednesdays, and a news section of our website.

Community and the Marketing Department also administer the JCL’s web sites. Planning has begun to redesign www.jewishlouisville.org to make it easier to navigate, more user friendly and to improve its functionality by expanding your options for registering and paying for classes and programs online. This work is in its earliest stages, so it will be some time before it is reality, but the process has begun. A survey on the current website’s strengths and weaknesses will be distributed soon.

We hope you enjoy these changes. We look forward to providing the information you want and need as we continue to improve our service to you.

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