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Social Media 101
August 18, 2020 @ 7:00 pm - 8:00 pm
Hashtags throwing you through a loop? Filters getting you down? Get ready to flex your social media skills with social media expert and 502 East Brands president and founder, Shane O’Koon Shaps.
Shane will present an overview of popular social media apps such as Facebook, Instagram, and Twitter, and walk through some basic how-tos, taking your social media game to the next level.
SHANE OKOON SHAPS
502 East Brands PRESIDENT, FOUNDER, COMMUNITY MANAGER
Shane Shaps has always made it her business to tell anyone and everyone she knows about a great product, brand or experience.
In 2009 she began to incorporate her social skills with her social media activity and 520 East Brands was born. The company serves as an online voice for the brands it represents. By using social channels, brands can more readily listen to their community, appeal to their customers’ needs and respond to questions and feedback. She feels strongly that a brand with just a Facebook page and a Twitter handle does not equal a social media savvy brand. Creating a real, human persona for each organization is what Shane feels truly represents a brand and the people behind it.
Known to some as the “Professional Big Mouth,” Shane starts her day early, manages the schedules of two children, a husband and two labradors, and takes the action of “networking” to a whole new level. Whether online or face-to-face, her enthusiasm for her clients is infectious.