Recognizing that golf, recreational and entertainment spending trends have changed, On February 10, members of the Board of Directors of the Standard Club announced implementation of a new golf club model designed to focus on the 140 year old organization’s championship golf course, located off KY 22 in eastern Jefferson County.
“We’ve listened to our members and they told us they wanted a leaner and less structured membership program that focuses on the activities members want, while maintaining the important traditions and opportunities of the Standard Club,” said Board President Joe Cohen.
New “Members +” packaging is built around accessibility to golf, tennis, and swimming in three separate price packages that can be found at www.Standardcc.net. Renovation of the website is on schedule for spring.
The packages offered are Golf Only membership for a championship golf experience, Swimming Only membership at an Olympic-sized pool with one of the few high dives in the area; or Swimming and Tennis Only membership with har-tru clay courts. Members can choose a membership with all three sports activities included.
There are no initiation fees, no food and beverage minimums and no periodic capital or operating assessments. Corporate and association memberships are also available.
Food and beverage service is available at a poolside snack bar, the pro shop and in the clubhouse for special member and select corporate events. A renovated Practice Range is provided for golfers and a scenic fishing lake is an amenity provided free for all members.
The approved changes, effective immediately, are reflected in a new name and logo. The name has been shortened to Standard Club and it has a new logo with a contemporary look and an original illustration of a golfer that is not gender specific.
Tee times are available any time, every day from Tuesday-Sunday. New this year, the Standard Club mobile app is scheduled to be released in the spring and will provide members with GPS on every hole. It also tracks individual golfers’ statistics.