New JCC Branding Unveiled

J logo-1colAs announced at the 125 Gala, the JCC of Louisville is joining many other JCC’s around the country in a new, more unified brand. The new J logo, is bold and dynamic and fits in with the iconic brands of the 21st Century like Facebook and Skype.

But the logo is not the only thing changing. The Jewish Community Center’s brand starts with the mission and vision of the Jewish Community of Louisville. The JCL’s mission is to build and sustain a vibrant, caring, inclusive community rooted in Jewish values. Our vision is to fulfill the needs of the Jewish community. We will do that by being welcoming, inclusive and diverse; by promoting and celebrating Jewish culture and heritage; by educating the young and caring for the elderly; by advocating justice and compassion; by developing health and wellness; by supporting Israel; by fostering interfaith relations and by funding Jewish needs.

The JCC is a vital part of the JCL’s vision, allowing it to be welcoming, inclusive and diverse; promoting and celebrating Jewish culture and heritage and educating the young and caring for the elderly.

The brand is more than a logo, just like the JCC is more than a building. The JCC is the moms and dads, children and seniors, campers and teens. The JCC is the adults of all ages who enjoy a show, grab a workout, enjoy a social event or come for conversation. The JCC is here for you if you are young or old, Jewish or not, religious or secular.

The J is the sum of hundreds, if not thousands of individuals. The J is community. If you had to describe The J, our goal is to be smart and funny, cultural and successful, empathetic and intellectual, philanthropic and entrepreneurial, moral, but not preachy and doing good in the world. We hope you find us to be a smart, funny friend who knows you well and always has something cool going on.

The new brand uses a single identifying mark for almost all programs. This signifies that the strength of one program passes on to the next. The goal is instant recognition. The new mark is bold and is meant to stand out and be noticed.

The JCC is focusing its programs into three core areas: Wellness, Youth and Families, and Arts and Ideas. Using these three core areas, The J will be able to best provide quality programs for everyone to enjoy.

Wellness is here to keep your body fit throughout all stages of life by encompassing the Fitness, Sports, Aquatics and Senior Departments. Starting in June, Our new JOFEE fellowship will develop programming that will help support outdoor, food and environmental education in the wellness area. Youth and Families will ensure that every step of your child’s journey is supported by the J. We are combining the efforts of PJ Library and Shalom Baby with the Early Learning Center. Then adding Children and Camping to the Middle and High School programs for an experience unlike any other currently offered in Louisville, all designed to meet to evolving needs of today’s youth and families.

Arts and Ideas will inspire your thoughts and expand your mind. John Leffert will use the growth of CenterStage to boost The J’s artistic abilities in the JCC Patio Gallery, art classes and the Louisville Jewish Film Festival. The J will provide a wide scope of life-long learning, including our partnership with Melton School of Adult Jewish Learning, Goldstein/Leibson Lectures and a new Arts and Ideas series (see story).

We hope that you join us on this journey towards a new and exciting future of the JCC.

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