Chack to Help Vaad Hakashruth with Marketing

The Vaad HaKashruth of Louisville has announced the Louisville Vaad Haskashruth and Alexander (Sasha) Chack have entered into an agreement for Chack to provide promotional and marketing consulting services.

Chack will develop programs and events that support the Vaad’s mission and services, be responsible for implementing and executing events and activities and will provide mashgiach supervision when necessary with the assistance of Rabbi Hillel Smulovitz and the president and vice president of the Vaad, according to Vaad President Jack Czerkiewicz.

Chack has already begun to develop a Vaad of Louisville presence on Facebook (, Twitter (@vaadlouisville) and Snapchat, which include information about the rich history of kashruth in the Louisville Jewish community along with details about the new role that the Vaad is undertaking to become a local resource for the entire community.

Chack has just moved back to Louisville, along with his wife, Sandra Lerner, and two-year-old daughter, Isabelle, after after living in New York City for more than 12 years. In New York, Chack was a professional cook and, in 2008, was part of the original staff to open the 92nd Street Y’s downtown arts venue, 92YTribeca.

As food and beverage director for the 500-person venue, Chack oversaw a full-service kosher café which had more than 300 customers a day, a full bar with an extensive kosher wine and cocktail program and event planning for everything from small cocktail receptions to 500 guests seminars and in house catering for clients such as MTV, NY Magazine and Comedy Central.

In 2013, after the closure of 92YTribeca, Chack opened his own restaurant, Mason & Mug, a strictly kosher, farm to table, small plates, beer and wine bar in his community of Prospect Heights, Brooklyn.

Mason & Mug was open for 15 months and it challenged the Jewish community’s perception of kosher, offering unique food experiences, making almost everything from scratch and sourcing quality and organic ingredients from local farms and business.

Chack is excited to start his new journey back in Louisville and will begin to craft a new mission for the VAAD, offering exciting programs, pop-up food events, classes and increased kosher presence to enrich the entire Louisville Jewish community.


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