The Jewish Community of Louisville has hired Shayne Brill to be senior director of marketing, communication and engagement – a new position on the JCL staff. She will develop the JCC’s and Federation’s marketing and communications and oversee operations of Community.
“We are so fortunate to have Shayne join our JCL family in this new role,” said JCL President and CEO Sara Klein Wagner. “In her few weeks with us, she has already demonstrated her passion for communications and leadership. This newly created position is critical to our success. Shayne’s energy and talent are absolutely going to make a difference in everything we do.”
Brill has worked in advertising and marketing for 20 years, most recently with Scoppechio, formerly Creative Alliance, in Louisville where she oversaw the Kentucky Department of Travel and Tourism and LG&E accounts.
Over her career, Brill has also worked with several advertising and marketing agencies, Fortune 500 companies and business entrepreneurs in Louisville.
Among her other clients were Vera Wang, Timex, Hush Puppies, Galen College of Nursing, KFC, and the Kentucky Convention & Visitors Bureau.
“I wanted to apply my skills and experiences to helping the JCL improve its communications and marketing efforts,” Brill said. “The JCL does such important work for both the Jewish community and the greater Louisville community. It feels great to be part of the organization and to help achieve the JCL’s goals.”
Brill looks forward to building the new position from scratch.
“To me, it’s not a challenge but a great opportunity,” she said. “There is so much that the marketing department does for both The J and the Jewish Federation, it’s great to review and evaluate all the different touch points and messaging to see where we can become more efficient and where we can improve our communications and marketing efforts.”
Brill’s top priority in her new position is to “evaluate and improve” the quality of Community and its webpage.
“We need to make sure we are giving our members and the Jewish community the information they need and want,” she said, “and that information should be easily accessible and always accurate.”
A Kentucky native and University of Kentucky graduate, Brill enjoys spending time camping and hiking with her family and friends. She is an avid yoga enthusiast, loves to travel, especially to the Pacific Northwest, and enjoys dining out.